The Harry Potter books are introducing children to the idea of going into bookstores and buying books. This is important. It’s not just a matter of selling their parents a book or two of their own when the family comes in to buy the latest Harry Potter for their youngsters, though that’s happening too. It used to be that kids would run into books in paperback wire racks in drugstores and grocery stores, and see all those brightly-colored corrugated displays in the doorways of shopping mall chain bookstores. That’s getting less and less common. Standalone superstores are great, but they only sell books to people who go into bookstores. Like reading itself, we want that to become a habit.
via making light