In focus groups, online polling, and one-on-one discussion, Extreme for Jesus has found that the number one reason teens don't read the Bible is that it is "too big and freaky looking." This fashion-magazine format for the New Testament is the perfect solution to that problem. Teen girls feel comfortable exploring the Scriptures and over 500 further-study notes because of the relevant format! from here
via tmftml

ok quickly.

1) Its the fucking bible, it is not an easy book to read, and the complexity is part of the point. cateriting it to the vacous really wont help.
2) extreme for jesus !?
3) fashion magazine format, i can imagine the picture shoots on reptentant whores with more magadelene.
4) so many demographic bibles, so little time, whats wrong with a black and white, decent translation.